Case study · Fintech
Designing a business banking product from day zero
I designed norma end to end, from company foundation to launch and the first customers.
- Role
- Product Designer
- Scope
- Product, brand, email and credit card design
- Platforms
- Mobile, Web
What I did
- Led end-to-end design from company foundation to launch and the first customers
- Designed every visible detail, from the product and brand to emails and the credit card
- Built the component library and its documentation
Approach and design decisions
From foundation to launch
I led end-to-end design from company foundation to launch and first customer acquisition, partnering with the founder and product team on feature strategy and flow optimisation.
One experience across touchpoints
I designed every place the product shows up, from web and mobile to email and the credit card, and built the brand experience across all of them.
A library that scales
I created a component library with documentation to keep the product consistent and speed up development, and set up workflows and handoff as the team grew.
Learning from users
Insights from user research and testing fed a steady stream of improvements to the experience.
The outcome
I led every print and digital design process: from the landing page to the web and mobile apps, from the credit card to the envelope it ships in, and from email design to advertising posters.